Assignment: Blogging, SEO, project management.
Project: Burbanked Movie Blog – news, insight and snark from a former Hollywood insider
Challenges: Research and create user-engaging blog content on a regular basis. Continuously improve search engine rankings in a popular online category. Develop and maintain online blogging network.
Results: I have systematically improved the search ranking of this site, moving it from page 58 of Google search results for “movie blog” up to as close to the top as page 4 or 5 – purely through efforts of Search Engine Optimization (SEO).
Sample Posts:
Read more…
Assignment: Project management, copy concept and writing.
Client: PPG Industries
Challenge: Create an appealing, informative POP brochure for the Manor Hall premium line of paints from PPG.
Sample Copy:
Admit it. You love your home.
The first time you saw it, you knew you were hooked: from the style of the architecture to the walls, doors, trim and windows – inside and out, it’s your home. It’s where you live. And welcome others. It’s where you escape. And relax.
Assignment: Project management, copywriting.
Client: Bradley Brown Design Group
Challenge: Express gratitude to customers and vendors through corporate donation to a Make-A-Wish Foundation Halloween party.
Sample Copy:
I am strong today.
Larry has spent almost a third of his seven years on a ventilator. He’s been in and out of surgery ten times. For him, tomorrow means something different than it does for other children.
That’s why, with your support, we gave nearly 100 Make-A-Wish children a whole day to be anybody or anything they wanted…
This holiday season – now more than ever – make today the important one.
Assignment: Project management, press release research, copywriting and placement.
Client: CJ Systems Aviation Group
Challenge: Announce executive appointment and highlight realignment of two aviation companies.
Assignment: Project management, copywriting.
Client: CJ Systems Aviation Group
Challenge: Highlight new company contracts and featured news items in bimonthly e-mails to audience of 500+ customers, employees and vendors.
Assignment: Project management, copywriting.
Client: Federated Investors
Challenge: Gather sales leads and generate interest in asset allocation software package through a three-stage mailing.
Sample Copy:
Part 1: Light by itself is an important tool. But combined with other elements, it becomes powerful.
Part 2: Having the edge only takes you so far. Cover all the angles and your results are more powerful.
Part 3: With limited tools, your approach is one-sided. A multi-faceted strategy reaches powerful objectives.
Assignment: Blogging, SEO, project management.
