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O! Über-texter, your motivations confuse and confound me.O! Über-texter, your motivations confuse and confound... Dear Lady I Recently Encountered At An Event I Attended With My Son, Hello there. You don't know me, but I recently became fascinated with you and your particular brand...

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Introducing the new alanlopuszynski.com where I start out with a brand spanking new job.Introducing the new alanlopuszynski.com where I start... First of all, let me just say this: *whew.* That palpable sigh of relief is because, as anyone who has possibly stumbled across this site from my other blog might know,...

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Paint It With Lasting Beauty Manor Hall Paint BrochurePaint It With Lasting Beauty Manor Hall Paint Brochure Assignment: Project management, copy concept and writing. Client: PPG Industries Challenge: Create an appealing, informative POP brochure for the Manor Hall premium...

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Just head south Moving AnnouncementJust head south Moving Announcement Assignment: Freelance copywriting. Client: gilurickdesign.com Challenge: Inform customers and vendors of a freelance graphic designer’s move from Pennsylvania to Florida. Sample...

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Sater Design Luxury Home Plans Magazine - Summer 2007Sater Design Luxury Home Plans Magazine - Summer 2007 Assignment: Freelance copywriting. Client: Sater Design Group Challenge: Perform interviews, conduct research and copywrite feature articles and section introductions...

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“Paint It With Lasting Beauty” Manor Hall Paint Brochure

Posted on 06.06.2007 in Freelance | 701 views | Tags: , , ,

Manor Hall Paint BrochureAssignment: Project management, copy concept and writing.

Client: PPG Industries

Challenge: Create an appealing, informative POP brochure for the Manor Hall premium line of paints from PPG.

Sample Copy:

Admit it. You love your home.

The first time you saw it, you knew you were hooked: from the style of the architecture to the walls, doors, trim and windows – inside and out, it’s your home. It’s where you live. And welcome others. It’s where you escape. And relax.

“A Color for Every Style” PPG Color Cards

Posted on 06.05.2007 in Freelance | 285 views | Tags: , ,

PPG Industries Color CardsAssignment: Copywriting.

Client: PPG Industries

Challenge: Provide an enticing and design-inspirational message for home painters – along with an attractive presentation of paint color chips.

Sample Copy:

Invite.
Choose the right color, and you define a room’s style. Shades of bold color thrill your visitors the moment they walk in the door – or fresh, cool tones welcome them in elegance.

Gather.
Use cool colors to expand your family room – and give your family more room. Or let warm hues create a comfortable, soothing space that will draw others in.