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O! Über-texter, your motivations confuse and confound me.O! Über-texter, your motivations confuse and confound... Dear Lady I Recently Encountered At An Event I Attended With My Son, Hello there. You don't know me, but I recently became fascinated with you and your particular brand...

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Introducing the new alanlopuszynski.com where I start out with a brand spanking new job.Introducing the new alanlopuszynski.com where I start... First of all, let me just say this: *whew.* That palpable sigh of relief is because, as anyone who has possibly stumbled across this site from my other blog might know,...

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Paint It With Lasting Beauty Manor Hall Paint BrochurePaint It With Lasting Beauty Manor Hall Paint Brochure Assignment: Project management, copy concept and writing. Client: PPG Industries Challenge: Create an appealing, informative POP brochure for the Manor Hall premium...

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Just head south Moving AnnouncementJust head south Moving Announcement Assignment: Freelance copywriting. Client: gilurickdesign.com Challenge: Inform customers and vendors of a freelance graphic designer’s move from Pennsylvania to Florida. Sample...

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Sater Design Luxury Home Plans Magazine - Summer 2007Sater Design Luxury Home Plans Magazine - Summer 2007 Assignment: Freelance copywriting. Client: Sater Design Group Challenge: Perform interviews, conduct research and copywrite feature articles and section introductions...

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National Baseball Hall of Fame and Museum Spring Catalog, 2007

Posted on 06.08.2007 in Freelance | 382 views | Tags: , , ,

National Baseball Hall of Fame Holiday Catalog 2006Assignment: Freelance copywriting.

Client: National Baseball Hall of Fame and Museum

Challenge: Conduct research and write copy for 110+ consumer products in 28-page spring catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.

Sample Copy:

Abbott & Costello “Who’s on First” Pub Glass
The comedy team performed their most famous sketch nearly a thousand times in their careers on the radio, in films and even at the request of Franklin D. Roosevelt. Now you can own these classy cobalt blue pub glasses immortalized with Abbott & Costello’s comic rantings.

MLB Mr. Potato Head
Two American classics together at last: Major League Baseball and Mr. Potato Head. Kids can have hours of fun changing up his ballcap, glove, baseball, bat, arms, nose and more.

National Baseball Hall of Fame and Museum Holiday Catalog, 2006

Posted on 06.06.2007 in Freelance | 238 views | Tags: ,

National Baseball Hall of Fame Holiday Catalog 2006Assignment: Freelance copywriting.

Client: National Baseball Hall of Fame and Museum

Challenge: Conduct research and write copy for 100+ consumer products in 32-page holiday catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.

Sample Copy:

National Baseball Hall of Fame Cooperstown Bear
The ultimate gift for the baseball collector who has everything: this charming Cooperstown bear, a Hall of Fame exclusive. Wearing a glove on his right – naturally, because he’s a southpaw – this plush player is suited up in a pinstripe uniform jersey and pants with the Hall of Fame logo on his left chest.

Baseball Hall of Fame Mini Bats
These authentic 18″ hardwood bats, made from Northern Ash, are the perfect size for kids and holiday elves.

National Baseball Hall of Fame and Museum Induction Catalog, 2006

Posted on 06.06.2007 in Freelance | 189 views | Tags: ,

National Baseball Hall of Fame Induction Catalog 2006Assignment: Freelance copywriting.

Client: National Baseball Hall of Fame and Museum

Challenge: Conduct research and write copy for 100+ consumer products in 24-page catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.

Sample Copy:

2006 Bruce Sutter Induction Cap
Sutter’s rags-to-riches story from minor league pitcher to one of the game’s top relief pitchers is the stuff of dreams – and these eye-catching caps are a fitting tribute.

Hall of Fame Entrance T-Shirt
There are two ways to get into the Hall of Fame – play great baseball or walk through the front doors. This classic T-shirt illustrates one of those options with an exclusive screenprint of the Hall of Fame’s new courtyard entry way.

National Baseball Hall of Fame Induction Catalog 2006