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O! Über-texter, your motivations confuse and confound me.O! Über-texter, your motivations confuse and confound... Dear Lady I Recently Encountered At An Event I Attended With My Son, Hello there. You don't know me, but I recently became fascinated with you and your particular brand...

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Introducing the new alanlopuszynski.com where I start out with a brand spanking new job.Introducing the new alanlopuszynski.com where I start... First of all, let me just say this: *whew.* That palpable sigh of relief is because, as anyone who has possibly stumbled across this site from my other blog might know,...

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Paint It With Lasting Beauty Manor Hall Paint BrochurePaint It With Lasting Beauty Manor Hall Paint Brochure Assignment: Project management, copy concept and writing. Client: PPG Industries Challenge: Create an appealing, informative POP brochure for the Manor Hall premium...

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Just head south Moving AnnouncementJust head south Moving Announcement Assignment: Freelance copywriting. Client: gilurickdesign.com Challenge: Inform customers and vendors of a freelance graphic designer’s move from Pennsylvania to Florida. Sample...

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Sater Design Luxury Home Plans Magazine - Summer 2007Sater Design Luxury Home Plans Magazine - Summer 2007 Assignment: Freelance copywriting. Client: Sater Design Group Challenge: Perform interviews, conduct research and copywrite feature articles and section introductions...

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National Baseball Hall of Fame and Museum Spring Catalog, 2007

Posted on 06.08.2007 in Freelance | 382 views | Tags: , , ,

National Baseball Hall of Fame Holiday Catalog 2006Assignment: Freelance copywriting.

Client: National Baseball Hall of Fame and Museum

Challenge: Conduct research and write copy for 110+ consumer products in 28-page spring catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.

Sample Copy:

Abbott & Costello “Who’s on First” Pub Glass
The comedy team performed their most famous sketch nearly a thousand times in their careers on the radio, in films and even at the request of Franklin D. Roosevelt. Now you can own these classy cobalt blue pub glasses immortalized with Abbott & Costello’s comic rantings.

MLB Mr. Potato Head
Two American classics together at last: Major League Baseball and Mr. Potato Head. Kids can have hours of fun changing up his ballcap, glove, baseball, bat, arms, nose and more.

“believe in today” Client Appreciation Cards

Posted on 06.05.2007 in Freelance | 187 views | Tags: , , ,

believe in today Self-Promotional PieceAssignment: Project management, copywriting.

Client: Bradley Brown Design Group

Challenge: Express gratitude to customers and vendors through corporate donation to a Make-A-Wish Foundation Halloween party.

Sample Copy:

I am strong today.

Larry has spent almost a third of his seven years on a ventilator. He’s been in and out of surgery ten times. For him, tomorrow means something different than it does for other children.
That’s why, with your support, we gave nearly 100 Make-A-Wish children a whole day to be anybody or anything they wanted…

This holiday season – now more than ever – make today the important one.

“A Color for Every Style” PPG Color Cards

Posted on 06.05.2007 in Freelance | 285 views | Tags: , ,

PPG Industries Color CardsAssignment: Copywriting.

Client: PPG Industries

Challenge: Provide an enticing and design-inspirational message for home painters – along with an attractive presentation of paint color chips.

Sample Copy:

Invite.
Choose the right color, and you define a room’s style. Shades of bold color thrill your visitors the moment they walk in the door – or fresh, cool tones welcome them in elegance.

Gather.
Use cool colors to expand your family room – and give your family more room. Or let warm hues create a comfortable, soothing space that will draw others in.