Assignment: Freelance copywriting.

Client: gilurickdesign.com

Challenge: Inform customers and vendors of a freelance graphic designer’s move from Pennsylvania to Florida.

Sample Copy:

Usually I give your graphic design projects several directions.

Today you get only one. South.

My business has gone south – to sunny Bonita Springs on the Gulf Coast of Florida – but there’s no need for you to feel lost. For experience and creativity in your graphic design projects, all signs still point in the same direction: gilurickdesign.

Assignment: Project management, copywriting.

Client: Federated Investors

Challenge: Gather sales leads and generate interest in asset allocation software package through a three-stage mailing.

Sample Copy:

Part 1: Light by itself is an important tool. But combined with other elements, it becomes powerful.
Part 2: Having the edge only takes you so far. Cover all the angles and your results are more powerful.
Part 3: With limited tools, your approach is one-sided. A multi-faceted strategy reaches powerful objectives.