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	<title>Alan Lopuszynski &#187; Capabilities brochures</title>
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	<description>Short name. Long name. Big talent. &#124; Pittsburgh, PA</description>
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		<title>&#8220;Paint It With Lasting Beauty&#8221; Manor Hall Paint Brochure</title>
		<link>http://alanlopuszynski.com/2007/06/paint-it-with-lasting-beauty-manor-hall-paint-brochure/</link>
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		<pubDate>Wed, 06 Jun 2007 15:53:42 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Capabilities brochures]]></category>
		<category><![CDATA[PPG Industries]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Sales literature]]></category>

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		<description><![CDATA[
			
				
			
		
Assignment: Project management, copy concept and writing.
Client: PPG Industries
Challenge: Create an appealing, informative POP brochure for the Manor Hall premium line of paints from PPG.
Sample Copy:
  Admit it. You love your home.
The first time you saw it, you knew you were hooked: from the style of the architecture to the walls, doors, trim and [...]]]></description>
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		<title>Dick Corporation &#8220;Quality. Experience. Ingenuity.&#8221; Brochure</title>
		<link>http://alanlopuszynski.com/2007/06/dick-corporation-quality-experience-ingenuity-brochure/</link>
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		<pubDate>Sun, 03 Jun 2007 04:01:19 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Capabilities brochures]]></category>
		<category><![CDATA[Dick Corporation]]></category>

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		<description><![CDATA[
			
				
			
		
Assignment: Copywriting.
Client: Dick Corporation
Challenge: Provide detailed information on the international construction company’s many market segments and project types.
Sample Copy:
Quality. Experience. Ingenuity.
For three generations, Dick Corporation has dedicated these standards to every job we’ve done. A baseball stadium stands as a proud symbol of a city and its people. A treatment facility provides an entire region [...]]]></description>
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