Here’s how I spent my last 20 years.

Career Summary

• Currently manage marketing strategies and create online content and social media tactics for an HVAC and building controls e-commerce site
• Helped increase website sales for 600,000+ product e-commerce site by 5%
• Increased implementation of client email marketing campaigns by 50%
• Managed the story department for an award-winning producer at the Warner Bros. Studios

Professional Experience

Alps Controls Inc., West Homestead, PA
Director of Marketing, alpscontrols.com – Present

• Develop online marketing tactics for HVAC and building controls e-commerce wholesaler
• Advance the company’s brand through the creation of online video content, blog posts, social media tools and more
• Engage current and potential industry manufacturers in their products and how to improve marketing exposure on the website
• Produce and maintain all corporate branding standards
• Manage production of additional print and tradeshow collateral

Chick Workholding Solutions, Warrendale, PA
Marketing Manager, chickworkholding.com – 2008 – 2009

• Develop, establish and implement marketing strategies to include the corporate website, e-marketing efforts, interactive product kiosks, social networks, print collateral and more
• Write, produce and manage video-based promotional materials such as online demos, tradeshow presentations, product guides and kiosk content
• Concept, write and manage the production of marketing collateral for tradeshows, print distribution and public relations efforts
• Source internal and external vendors for deadline- and budget-specific completion of projects
• Establish and maintain budgetary controls for all company marketing efforts

THERMO FISHER SCIENTIFIC, Pittsburgh, PA
Web and e-Business Content Editor, fishersci.com – 2004 – 2008

• Acquired, edited and authored online marketing content for 600,000+ product e-commerce site fishersci.com
• Supervised the creation of marketing-driven Web pages
• Developed and managed e-commerce initiatives
• Created, researched and drafted e-newsletters
• Established and documented website standards and guidelines
• Created and maintained workflows within both manual and automated content management systems

FREELANCE COPYWRITER, Pittsburgh, PA – 2005 – present

• Research and write copy for print and web-based marketing communications vehicles
• Clients include:
• gilurickdesign (Bonita Springs, FL)
• McBuzz Communications LLC (Seattle, WA)
• National Baseball Hall of Fame and Museum (Cooperstown, NY)
• Sater Design Group (Bonita Springs, FL)
• StaffBytes.com (Pittsburgh, PA)

BRADLEY BROWN DESIGN GROUP, INC., Carnegie, PA
Senior Writer – 1997 – 2004
bradleybrowndesign.com

• Created concepts for results-oriented marketing communications
• Performed research, conducted interviews and wrote copy for brochures, websites, newsletters, direct mail campaigns, press releases and more
• Drafted bids and proposals
• Edited and proofread communications projects
• Managed design and production of printed communications materials
• Developed business marketing and development strategies

FREELANCE SCREENWRITER & STORY ANALYST, Burbank, CA

• Developed and wrote original feature film screenplay
• Marketed script to production companies and literary agencies
• Read screenplays and provided written and verbal analyses

SPRING CREEK PRODUCTIONS, Warner Bros. Studios, Burbank, CA
Director of Development

• Managed story department for feature film and television producer
• Made decisions on purchase and development of narrative material
• Established and maintained extensive talent agency contacts
• Prepared script notes, talent lists, and script coverage

Educational Experience

SYRACUSE UNIVERSITY – 1989
S.I. Newhouse School of Public Communications
Bachelor of Arts, Television/Radio/Film Production and Writing

• Download Alan Lopuszynski’s resume
  (PDF, 45kb)