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	<title>Alan Lopuszynski</title>
	<link>http://alanlopuszynski.com</link>
	<description>Short name. Long name. Big talent. &#124; Pittsburgh, PA</description>
	<lastBuildDate>Thu, 08 Oct 2009 12:21:49 +0000</lastBuildDate>
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		<title>O! Über-texter, your motivations confuse and confound me.</title>
		<description><![CDATA[Dear Lady I Recently Encountered At An Event I Attended With My Son,
Hello there. You don&#8217;t know me, but I recently became fascinated with you and your particular brand of mania. We were in the same room the other night, attending a choir rehearsal for our children in which we had been invited by the [...]]]></description>
		<link>http://alanlopuszynski.com/2009/10/o-uber-texter-your-motivations-confuse-and-confound-me/</link>
			</item>
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		<title>Introducing the new alanlopuszynski.com where I start out with a brand spanking new job.</title>
		<description><![CDATA[First of all, let me just say this:
*whew.*
That palpable sigh of relief is because, as anyone who has possibly stumbled across this site from my other blog might know, I&#8217;ve been looking for a new job since earlier this year when it became clear that my old position had been put in jeopardy by the [...]]]></description>
		<link>http://alanlopuszynski.com/2009/09/introducing-the-new-alanlopuszynski-com-where-i-start-out-with-a-brand-spanking-new-job/</link>
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		<title>Burbanked</title>
		<description><![CDATA[Assignment: Blogging, SEO, project management.
Project: Burbanked Movie Blog &#8211; news, insight and snark from a former Hollywood insider
Challenges: Research and create user-engaging blog content on a regular basis. Continuously improve search engine rankings in a popular online category. Develop and maintain online blogging network.
Results: I have systematically improved the search ranking of this site, moving [...]]]></description>
		<link>http://alanlopuszynski.com/2009/02/burbanked/</link>
			</item>
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		<title>The 2007 Baseball Hall of Fame Induction weekend is here!</title>
		<description><![CDATA[On Induction weekend this year &#8211; July 27-30 &#8211; it was an ideal time to be in Upstate New York at the National Baseball Hall of Fame and Museum in Cooperstown where they celebrated their annual Hall of Fame Induction ceremony and weekend-long festivities. This year Tony Gwynn and Cal Ripken Jr. are the inductees. [...]]]></description>
		<link>http://alanlopuszynski.com/2007/07/here-is-a-second-mini-post/</link>
			</item>
	<item>
		<title>Do the best websites have to be ugly?</title>
		<description><![CDATA[Writing at the Marketing Profs Daily Fix blog, Gerry McGovern observes a trend that websites are putting a higher priority on their visual design than their usability. It&#8217;s true that Web users demand high levels of easy-to-navigate and usable content, but I&#8217;m not sure I&#8217;d agree that the most usable sites are necessarily ugly by [...]]]></description>
		<link>http://alanlopuszynski.com/2007/07/this-is-a-mini-post/</link>
			</item>
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		<title>Sater Design Luxury Home Plans Magazine &#8211; Summer 2007</title>
		<description><![CDATA[Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: Perform interviews, conduct research and copywrite feature articles and section introductions for a Florida-based luxury custom home design firm.
Sample Copy:
Usually there are many, many issues for home owners to consider when it&#8217;s time to choose a builder, floor plan and designer in the creation of their dream house. Location, [...]]]></description>
		<link>http://alanlopuszynski.com/2007/07/here-is-a-test-of-the-baseball-hall-of-fame-catalogs/</link>
			</item>
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		<title>Sater Design Luxury Home Plans Magazine &#8211; Spring 2007</title>
		<description><![CDATA[Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: Perform interviews, conduct research and write feature articles and section introductions for a Florida-based luxury custom home design firm. This publication is available across the country in major bookstore chains and I&#8217;m listed in the magazine&#8217;s masthead as a Contributing Editor.
Sample Copy:
Your new home is finished, bringing an end [...]]]></description>
		<link>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-spring-2007/</link>
			</item>
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		<title>Sater Design Luxury Home Plans Magazine &#8211; Summer 2006</title>
		<description><![CDATA[Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: In this premiere issue of Luxury Home Plans Magazine, I contributed a home plan introduction, a &#8220;custom homeowner spotlight&#8221; feature and several section introductions. This magazine is targeted to high-end custom homeowners and can be found in bookstore chains across the country.
Sample Copy:
Calling All Romantics &#8211; Enjoy the outdoors, [...]]]></description>
		<link>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-summer-2006/</link>
			</item>
	<item>
		<title>National Baseball Hall of Fame and Museum Spring Catalog, 2007</title>
		<description><![CDATA[Assignment: Freelance copywriting.
Client: National Baseball Hall of Fame and Museum
Challenge: Conduct research and write copy for 110+ consumer products in 28-page spring catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.
Sample Copy:
Abbott &#038; Costello &#8220;Who&#8217;s on First&#8221; Pub Glass
The comedy team performed their most famous sketch nearly a thousand times in their careers [...]]]></description>
		<link>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-spring-catalog-2007/</link>
			</item>
	<item>
		<title>Sater Design Country Estates Home Plans Book</title>
		<description><![CDATA[Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: Conducted research and provided copywriting for section introductions and 80+ home plan descriptions in this 160-page book.
Sample Copy:
How does a classic…become a classic? A sense of style is certainly important. A well-known standard of refinement and elegance is also essential. But we like to think that classics are formed [...]]]></description>
		<link>http://alanlopuszynski.com/2007/06/here-is-a-test-of-the-more-button/</link>
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