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	<title>Alan Lopuszynski &#187; Freelance</title>
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	<link>http://alanlopuszynski.com</link>
	<description>Short name. Long name. Big talent. &#124; Pittsburgh, PA</description>
	<lastBuildDate>Thu, 08 Oct 2009 12:21:49 +0000</lastBuildDate>
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		<title>Burbanked</title>
		<link>http://alanlopuszynski.com/2009/02/burbanked/</link>
		<comments>http://alanlopuszynski.com/2009/02/burbanked/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 19:58:52 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Content Creation]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/?p=97</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Blogging, SEO, project management.
Project: Burbanked Movie Blog &#8211; news, insight and snark from a former Hollywood insider
Challenges: Research and create user-engaging blog content on a regular basis. Continuously improve search engine rankings in a popular online category. Develop and maintain online blogging network.
Results: I have systematically improved the search ranking of this site, moving [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sater Design Luxury Home Plans Magazine &#8211; Summer 2007</title>
		<link>http://alanlopuszynski.com/2007/07/here-is-a-test-of-the-baseball-hall-of-fame-catalogs/</link>
		<comments>http://alanlopuszynski.com/2007/07/here-is-a-test-of-the-baseball-hall-of-fame-catalogs/#comments</comments>
		<pubDate>Fri, 06 Jul 2007 17:43:17 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Sales literature]]></category>
		<category><![CDATA[Sater Design]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=23</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: Perform interviews, conduct research and copywrite feature articles and section introductions for a Florida-based luxury custom home design firm.
Sample Copy:
Usually there are many, many issues for home owners to consider when it&#8217;s time to choose a builder, floor plan and designer in the creation of their dream house. Location, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sater Design Luxury Home Plans Magazine &#8211; Spring 2007</title>
		<link>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-spring-2007/</link>
		<comments>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-spring-2007/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 03:29:43 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Sales literature]]></category>
		<category><![CDATA[Sater Design]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=32</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: Perform interviews, conduct research and write feature articles and section introductions for a Florida-based luxury custom home design firm. This publication is available across the country in major bookstore chains and I&#8217;m listed in the magazine&#8217;s masthead as a Contributing Editor.
Sample Copy:
Your new home is finished, bringing an end [...]]]></description>
		<wfw:commentRss>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-spring-2007/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Sater Design Luxury Home Plans Magazine &#8211; Summer 2006</title>
		<link>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-summer-2006/</link>
		<comments>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-summer-2006/#comments</comments>
		<pubDate>Mon, 11 Jun 2007 03:56:35 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Sales literature]]></category>
		<category><![CDATA[Sater Design]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=33</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: In this premiere issue of Luxury Home Plans Magazine, I contributed a home plan introduction, a &#8220;custom homeowner spotlight&#8221; feature and several section introductions. This magazine is targeted to high-end custom homeowners and can be found in bookstore chains across the country.
Sample Copy:
Calling All Romantics &#8211; Enjoy the outdoors, [...]]]></description>
		<wfw:commentRss>http://alanlopuszynski.com/2007/06/sater-design-luxury-home-plans-magazine-summer-2006/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>National Baseball Hall of Fame and Museum Spring Catalog, 2007</title>
		<link>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-spring-catalog-2007/</link>
		<comments>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-spring-catalog-2007/#comments</comments>
		<pubDate>Fri, 08 Jun 2007 05:24:53 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[National Baseball Hall of Fame and Museum]]></category>
		<category><![CDATA[Sales literature]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=36</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: National Baseball Hall of Fame and Museum
Challenge: Conduct research and write copy for 110+ consumer products in 28-page spring catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.
Sample Copy:
Abbott &#038; Costello &#8220;Who&#8217;s on First&#8221; Pub Glass
The comedy team performed their most famous sketch nearly a thousand times in their careers [...]]]></description>
		<wfw:commentRss>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-spring-catalog-2007/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sater Design Country Estates Home Plans Book</title>
		<link>http://alanlopuszynski.com/2007/06/here-is-a-test-of-the-more-button/</link>
		<comments>http://alanlopuszynski.com/2007/06/here-is-a-test-of-the-more-button/#comments</comments>
		<pubDate>Thu, 07 Jun 2007 13:22:08 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Sales literature]]></category>
		<category><![CDATA[Sater Design]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=25</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: Sater Design Group
Challenge: Conducted research and provided copywriting for section introductions and 80+ home plan descriptions in this 160-page book.
Sample Copy:
How does a classic…become a classic? A sense of style is certainly important. A well-known standard of refinement and elegance is also essential. But we like to think that classics are formed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Just head south&#8221; Moving Announcement</title>
		<link>http://alanlopuszynski.com/2007/06/just-head-south-moving-announcement/</link>
		<comments>http://alanlopuszynski.com/2007/06/just-head-south-moving-announcement/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 18:59:52 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gil urick]]></category>
		<category><![CDATA[gilurickdesign]]></category>
		<category><![CDATA[self-promotion]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=22</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: gilurickdesign.com
Challenge: Inform customers and vendors of a freelance graphic designer’s move from Pennsylvania to Florida.
Sample Copy:
  Usually I give your graphic design projects several directions.
Today you get only one. South.
My business has gone south – to sunny Bonita Springs on the Gulf Coast of Florida – but there’s no need for [...]]]></description>
		<wfw:commentRss>http://alanlopuszynski.com/2007/06/just-head-south-moving-announcement/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>&#8220;Paint It With Lasting Beauty&#8221; Manor Hall Paint Brochure</title>
		<link>http://alanlopuszynski.com/2007/06/paint-it-with-lasting-beauty-manor-hall-paint-brochure/</link>
		<comments>http://alanlopuszynski.com/2007/06/paint-it-with-lasting-beauty-manor-hall-paint-brochure/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 15:53:42 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Capabilities brochures]]></category>
		<category><![CDATA[PPG Industries]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Sales literature]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=21</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Project management, copy concept and writing.
Client: PPG Industries
Challenge: Create an appealing, informative POP brochure for the Manor Hall premium line of paints from PPG.
Sample Copy:
  Admit it. You love your home.
The first time you saw it, you knew you were hooked: from the style of the architecture to the walls, doors, trim and [...]]]></description>
		<wfw:commentRss>http://alanlopuszynski.com/2007/06/paint-it-with-lasting-beauty-manor-hall-paint-brochure/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>National Baseball Hall of Fame and Museum Holiday Catalog, 2006</title>
		<link>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-holiday-catalog-2006/</link>
		<comments>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-holiday-catalog-2006/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 09:00:39 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[National Baseball Hall of Fame and Museum]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=35</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: National Baseball Hall of Fame and Museum
Challenge: Conduct research and write copy for 100+ consumer products in 32-page holiday catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.
Sample Copy:
National Baseball Hall of Fame Cooperstown Bear
The ultimate gift for the baseball collector who has everything: this charming Cooperstown bear, a Hall [...]]]></description>
		<wfw:commentRss>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-holiday-catalog-2006/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Baseball Hall of Fame and Museum Induction Catalog, 2006</title>
		<link>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-induction-catalog-2006/</link>
		<comments>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-induction-catalog-2006/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 04:30:45 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[National Baseball Hall of Fame and Museum]]></category>

		<guid isPermaLink="false">http://alanlopuszynski.com/wp_blog/?p=34</guid>
		<description><![CDATA[
			
				
			
		
Assignment: Freelance copywriting.
Client: National Baseball Hall of Fame and Museum
Challenge: Conduct research and write copy for 100+ consumer products in 24-page catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.
Sample Copy:
2006 Bruce Sutter Induction Cap
Sutter&#8217;s rags-to-riches story from minor league pitcher to one of the game&#8217;s top relief pitchers is the stuff of [...]]]></description>
		<wfw:commentRss>http://alanlopuszynski.com/2007/06/national-baseball-hall-of-fame-and-museum-induction-catalog-2006/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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