Do the best websites have to be ugly?
Posted on 07.26.2007 in News & Links | 547 views | Tags:
Writing at the Marketing Profs Daily Fix blog, Gerry McGovern observes a trend that websites are putting a higher priority on their visual design than their usability. It’s true that Web users demand high levels of easy-to-navigate and usable content, but I’m not sure I’d agree that the most usable sites are necessarily ugly by definition. I’d suggest that successful sites emerge from a kind of online natural selection – if the combination of looks and usability are there, people will return and continue to find value in the site.
There’s no argument that online content is an information medium, but we mustn’t count out its power as a visual medium as well.
