Assignment: Freelance copywriting.

Client: Sater Design Group

Challenge: Perform interviews, conduct research and copywrite feature articles and section introductions for a Florida-based luxury custom home design firm.

Sample Copy:

Usually there are many, many issues for home owners to consider when it’s time to choose a builder, floor plan and designer in the creation of their dream house. Location, modifications, materials, budgets – the list can go on and on.

For Theresa and Bob Asbury, however, the list of important factors when they chose the San Filippo plan boiled down to four primary factors: their children, aged 15, 10, 8 and 5. “This is an awesome house for kids to grow up in and we’ve got plenty of room here,” says Theresa. “When they get old enough to where they hang out with their friends, we’d rather their friends be hanging out here.” That motivation – to find a comfortable and roomy house for the Asbury kids – had very much to do with choosing a plan designed by Dan F. Sater, II.

Additional articles that I wrote for this issue include: