Assignment: Project management, press release research, copywriting and placement.

Client: CJ Systems Aviation Group

Challenge: Announce executive appointment and highlight realignment of two aviation companies.

• Download the release (PDF, 24k)

Assignment: Copywriting.

Client: CJ Systems Aviation Group

Challenge: Relate personal stories of September 11th from the perspective of the company’s helicopter pilots and emergency management teams.

Sample Copy:

…it was a day of disbelief, horror and loss – but it was also something more. September 11th became, for many at CJ Systems, a day to put personal feelings aside and do the job that they were trained to do…and the men and women of CJ Systems gave director of safety J. Heffernan exactly what he thought they would: professional actions and decisions.

Assignment: Project management, copywriting.

Client: CJ Systems Aviation Group

Challenge: Highlight new company contracts and featured news items in bimonthly e-mails to audience of 500+ customers, employees and vendors.

Assignment: Copywriting.

Client: CJ Systems Aviation Group

Challenge: Concise, quality-driven positioning for national air medical services company.

Assignment: Project management, copywriting.

Client: Federated Investors

Challenge: Gather sales leads and generate interest in asset allocation software package through a three-stage mailing.

Sample Copy:

Part 1: Light by itself is an important tool. But combined with other elements, it becomes powerful.
Part 2: Having the edge only takes you so far. Cover all the angles and your results are more powerful.
Part 3: With limited tools, your approach is one-sided. A multi-faceted strategy reaches powerful objectives.

Assignment: Copywriting.

Client: Dick Corporation

Challenge: Provide detailed information on the international construction company’s many market segments and project types.

Sample Copy:

Quality. Experience. Ingenuity.

For three generations, Dick Corporation has dedicated these standards to every job we’ve done. A baseball stadium stands as a proud symbol of a city and its people. A treatment facility provides an entire region with a reliable source of clean water. A breathtaking resort becomes a vacation destination known the world over. We’ve achieved these objectives for our clients by applying the highest standards to every material we use, every person we employ, and every community we serve.

Assignment: Freelance copywriting.

Client: Geyer Printing (through gilurickdesign)

Challenge: Promote Geyer’s status as the preferred printer of the Steelers – as well as the company’s work for other local, high profile sporting events.

Sample Copy:

Pass it. Pitch it. Putt it. Print it.

When it comes to premium printing, there’s only one championship team in town. Geyer Printing. Not only are we the preferred printer of the Pittsburgh Steelers, but our clients include the National Baseball Hall of Fame, the Pittsburgh Pirates, the University of Pittsburgh Athletics, the 84 Lumber Classic of Pennsylvania and many others.

So enjoy the game. We’ll print the memories.