“Our Day of Frustration, Anger and Sadness”
Posted on 06.05.2007 in Freelance | 184 views | Tags: CJ Systems Aviation Group, feature article
Assignment: Copywriting.
Client: CJ Systems Aviation Group
Challenge: Relate personal stories of September 11th from the perspective of the company’s helicopter pilots and emergency management teams.
Sample Copy:
…it was a day of disbelief, horror and loss – but it was also something more. September 11th became, for many at CJ Systems, a day to put personal feelings aside and do the job that they were trained to do…and the men and women of CJ Systems gave director of safety J. Heffernan exactly what he thought they would: professional actions and decisions.
