“Increase the Power of Prism” Postcards
Posted on 06.05.2007 in Freelance | 437 views | Tags: direct mail, Federated Investors, Project Management
Assignment: Project management, copywriting.
Client: Federated Investors
Challenge: Gather sales leads and generate interest in asset allocation software package through a three-stage mailing.
Sample Copy:
Part 1: Light by itself is an important tool. But combined with other elements, it becomes powerful.
Part 2: Having the edge only takes you so far. Cover all the angles and your results are more powerful.
Part 3: With limited tools, your approach is one-sided. A multi-faceted strategy reaches powerful objectives.
