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  I'm Alan Lopuszynski, an online marketing pro and copywriter. I'm currently searching for a new company, institution or non-profit organization eager to engage their audience in innovative, creative and energetic ways. Learn more here.

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Partner Sites

• gilurickdesign
• mcbuzz Web Marketing Pro Blog
• PARK Creative
• spectorbrain

Assignment: Blogging, SEO, project management.

Project: Burbanked Movie Blog – news, insight and snark from a former Hollywood insider

Challenges: Research and create user-engaging blog content on a regular basis. Continuously improve search engine rankings in a popular online category. Develop and maintain online blogging network.

Results: I have systematically improved the search ranking of this site, moving it from page 58 of Google search results for “movie blog” up to as close to the top as page 4 or 5 – purely through efforts of Search Engine Optimization (SEO).

Sample Posts:

• Miserably obvious movie marketing: the Ghosts of Girlfriends Past trailer.
• My humiliation lasted longer than Six Days, Seven Nights.
• Hollywood romance movies and the infidelity double standard.
• I am a walking movie cliché.

On Induction weekend this year – July 27-30 – it was an ideal time to be in Upstate New York at the National Baseball Hall of Fame and Museum in Cooperstown where they celebrated their annual Hall of Fame Induction ceremony and weekend-long festivities. This year Tony Gwynn and Cal Ripken Jr. are the inductees. And while you’re in the baseball state of mind, take a look at the Hall of Fame catalogs I’ve got in my portfolio.

Writing at the Marketing Profs Daily Fix blog, Gerry McGovern observes a trend that websites are putting a higher priority on their visual design than their usability. It’s true that Web users demand high levels of easy-to-navigate and usable content, but I’m not sure I’d agree that the most usable sites are necessarily ugly by definition. I’d suggest that successful sites emerge from a kind of online natural selection – if the combination of looks and usability are there, people will return and continue to find value in the site.

There’s no argument that online content is an information medium, but we mustn’t count out its power as a visual medium as well.

Assignment: Freelance copywriting.

Client: Sater Design Group

Challenge: Perform interviews, conduct research and copywrite feature articles and section introductions for a Florida-based luxury custom home design firm.

Sample Copy:

Usually there are many, many issues for home owners to consider when it’s time to choose a builder, floor plan and designer in the creation of their dream house. Location, modifications, materials, budgets – the list can go on and on.

For Theresa and Bob Asbury, however, the list of important factors when they chose the San Filippo plan boiled down to four primary factors: their children, aged 15, 10, 8 and 5. “This is an awesome house for kids to grow up in and we’ve got plenty of room here,” says Theresa. “When they get old enough to where they hang out with their friends, we’d rather their friends be hanging out here.” That motivation – to find a comfortable and roomy house for the Asbury kids – had very much to do with choosing a plan designed by Dan F. Sater, II.

Additional articles that I wrote for this issue include:

Assignment: Freelance copywriting.

Client: Sater Design Group

Challenge: Perform interviews, conduct research and write feature articles and section introductions for a Florida-based luxury custom home design firm. This publication is available across the country in major bookstore chains and I’m listed in the magazine’s masthead as a Contributing Editor.

Sample Copy:

Your new home is finished, bringing an end to an intense period of life in which you’ve contracted with designer, builder and decorator in the creation of your dream house. Now it’s complete and you’re ready to move in and claim it as your home.

Randy Kurtz of Kurtz Homes believes that his relationship with you as your builder does not end there, and he believes this very strongly. After all, he learned it from his dad.

Randy and Ron Kurtz have worked closely with clients in the construction of large luxury homes for nearly 25 years. Ron passed away last year, and Randy has given a lot of thought to the dynamics behind his father’s success. “He was very compassionate with people, and felt that he was a servant to many people,” he says – and adds with a smile, “He had two modes: he was 90 miles per hour or he was asleep.”

In this issue of the Luxury Home Plans Magazine, I contributed a second feature article, a home plan introduction and several section intros as well.

Assignment: Freelance copywriting.

Client: Sater Design Group

Challenge: In this premiere issue of Luxury Home Plans Magazine, I contributed a home plan introduction, a “custom homeowner spotlight” feature and several section introductions. This magazine is targeted to high-end custom homeowners and can be found in bookstore chains across the country.

Sample Copy:

Calling All Romantics – Enjoy the outdoors, moonlight, the ocean, the stars

It may sound like a riddle, but the first thing you notice when you walk inside Vasari…is the outside. That’s because virtually every room in this villa-style home plan reveals open, impressive views through the house and out again. From the kitchen you can see the veranda. From the comfort of your couch, the pool. From the secluded master suite you can enjoy the shoreline and long, warm sunny days.

Assignment: Freelance copywriting.

Client: National Baseball Hall of Fame and Museum

Challenge: Conduct research and write copy for 110+ consumer products in 28-page spring catalog. Includes baseball memorabilia, vintage photographs, apparel, toys, books and more.

Sample Copy:

Abbott & Costello “Who’s on First” Pub Glass
The comedy team performed their most famous sketch nearly a thousand times in their careers on the radio, in films and even at the request of Franklin D. Roosevelt. Now you can own these classy cobalt blue pub glasses immortalized with Abbott & Costello’s comic rantings.

MLB Mr. Potato Head
Two American classics together at last: Major League Baseball and Mr. Potato Head. Kids can have hours of fun changing up his ballcap, glove, baseball, bat, arms, nose and more.

Assignment: Freelance copywriting.

Client: Sater Design Group

Challenge: Conducted research and provided copywriting for section introductions and 80+ home plan descriptions in this 160-page book.

Sample Copy:

How does a classic…become a classic? A sense of style is certainly important. A well-known standard of refinement and elegance is also essential. But we like to think that classics are formed by endurance. By time. You do not witness them being produced or fabricated – true classics evolve and grow, building significance and impact across generations. That’s why these Classic Country designs have been created with the highest, most established, standards of style.

Assignment: Freelance copywriting.

Client: gilurickdesign.com

Challenge: Inform customers and vendors of a freelance graphic designer’s move from Pennsylvania to Florida.

Sample Copy:

Usually I give your graphic design projects several directions.

Today you get only one. South.

My business has gone south – to sunny Bonita Springs on the Gulf Coast of Florida – but there’s no need for you to feel lost. For experience and creativity in your graphic design projects, all signs still point in the same direction: gilurickdesign.

Assignment: Project management, copy concept and writing.

Client: PPG Industries

Challenge: Create an appealing, informative POP brochure for the Manor Hall premium line of paints from PPG.

Sample Copy:

Admit it. You love your home.

The first time you saw it, you knew you were hooked: from the style of the architecture to the walls, doors, trim and windows – inside and out, it’s your home. It’s where you live. And welcome others. It’s where you escape. And relax.

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